Hello from Foremidable

WHY
FOREMIDABLE

Backed by the FOREFRONT Group of Companies which consists of an advertising agency, a real estate agency and proptech, Foremidable is formed to help developers to identify potential design values by minimising project and financial risks in order to maximise profit and investment.

WHAT IS
FOREMIDABLE

DEVELOPMENT MANAGEMENT

We offer development management expertise that enables land owners, property developers, investors and funders to extract value at all stages of the development lifecycle.

FULL COMPREHENSIVE SERVICES

Our services cover every phase of your development projects from land acquisition through coordination of planning, optioneering, design, legal, financial, technical and commercial aspects to delivery of a completed turnkey building.

ESTABLISH BEST IN
CLASS PROFESSIONAL
TEAMS

DESIGN AND
DEVELOPMENT STRATEGY

FEASIBILITY STUDY

STAKEHOLDER
ENGAGEMENT

CONTRACTOR
PROCUREMENT

PROJECT INITIATION

SALES AND MARKETING

UNIT HANDOVER AND
PROPERTY MANAGEMENT

ACTIVITIES BY
PROJECT STAGES

Project Development & Strategy

  • Advice on the viability of the land and type of project

Building a business case study

  • Market study complete with feasibility study

Optimise Time & Cost

  • Review consultants’ design to optimise construction time and cost

Improve Design Efficiency

  • Optimise and review design to maximise floor area

Sales & Marketing Strategies

  • Advice on the marketing strategy, pricing and product based on the market research study

Marketing Strategy

  • Product packaging, sales strategy, marketing media and e-platform

Pricing Strategy

  • A strategic market price that complements your marketing campaign & position your product effectively in the marketplace

Booking System

  • A comprehensive developer’s booking system for inventory monitoring and units selection

Contractor Selection

  • To coordinate with consultants for the evaluation and selection of contractor

Delivery & Quality

  • To monitor the delivery and quality of the project

Orderly Delivery

  • To set up procedure for the orderly delivery of the unit

Vacant Possession Kit

  • To organise VP kit and walk through for the purchaser

Unit Handover

  • To organise for the orderly delivery of the unit of the purchaser

Property Management

  • To provide property / facility management to JMB
Why choose us

Why we are different?

Experience

Extensive experiences in completing award-winning projects. All these projects have been successfully delivered ahead of time and within budget

Cost & design control

Years in the development field enable us to review the building design to complete the project with optimum cost and maximum profit

PRICING & PROJECT PACKAGING

Extensive experience in advising the right product packing, right pricing and locking in the target market segment to achieve fast sell

BRAND BUILDING

Successfully helped to build Binastra’s branding from an unknown landed developer to a reputable niche high-rise developer

VALUE CREATION

Value creation for client to achieve ultimate win-win situation of delivered quality project on time to the customer, and build a foundation for the brand to shine in the crowded market

Meet our team

Professional & friendly

Darien Mah
  • Chairman and Founder of the FOREFRONT Group (consultancy, advertising, digital marketing, F&B)
  • Degree in Software Engineering with Business
  • 18 years of entrepreneurial experience in advertising, real estate, and the tech industry
  • Led FOREFRONT to be the grand winner of SOBA Malaysia—Malaysian Business of the Year 2017
  • Led Foreward Realty to bag 9 awards including the Champion of Rising Star of The Star Property Awards

Darien Mah

Chairman & Founder

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Teo Soon Joo
  • Co-Founder of FOUN Malaysia, a one-stop property solutions ecosystem that streamlines the home-seeking and home-providing journey for Malaysians everywhere
  • Current group CEO of Foreward Realty Sdn Bhd, a real estate agency with 4 Star Property Awards (2021) wins and an SME100 Awards (2022) win under their belt
  • Senior Sales and Marketing Manager at EcoWorld, where he led the Sales and Marketing team for Bukit Bintang City Centre (BBCC)
  • Winner of CIMB Bank’s Best MSF Mortgage Advisor Award, where he was selected from 500 sales staff in the bank’s Mortgage Loan department

Teo Soon Joo

Group CEO & Co-Founder

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Yuen Chee Meng
  • Former Gamuda Land’s Executive Director of Branding, Communications & Customer Experience
  • Boosted Gamuda Land to the 3rd position (best achievement for GL) in the industry’s renowned The Edge Top Property Developers Awards 2021
  • Established Gamuda Land’s presence as a pioneer in ESG for property development sector
  • Former Sunway Group Brand Marketing & Communications’ Asst. General Manager
  • Led the Activation & Promotion of Sunway City Kuala Lumpur, liaising with international channels like National Geographic, FoxTV & TVB
  • Led Sunway Group’s resounding win as the Putra Marketer of the Year in 2019

Yuen Chee Meng

Co-Founder

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Ir. Khoo Teck Chong
  • Cumulative 23 years of experience in the property landscape
  • General Manager in S P Setia Penang, led land development planning and implementation, as well as set up a team to help grow brand presence
  • Established EcoWorld’s Northern Region presence. Responsible for the formulation of business plans, liaising with external parties and the general operation of the Business unit
  • Certified civil and structural engineer; know-how in authority requirements, submission procedures, approval stages and application procedures of projects
  • Deputy Chairman for REHDA, Penang

Ir. Khoo Teck Chong

Co-Founder

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Kevin Lew
  • Over 30+ years of international experience in Real Estate Development, Master Planning, Architectural Design, Project & Construction Management in prominent projects globally across the United States, Middle East, and Southeast Asia
  • Held key senior management positions among Malaysia’s Top 10 Property Developers and involved in urban and national redevelopment projects such as Bukit Bintang City Centre (BBCC), Tun Razak Exchange (TRX), and Desa ParkCity
  • Experience in overseas projects such as the SP Setia’s £10 billion Battlesea Power Station in London, US$5 billion Meydan Grandstand & Racing District in Dubai and US$50 billion Pearl of Emirates @ Al Reem Island Plot 1 Development, Abu Dhabi, U.A.E.

Kevin Lew

Co-Founder

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